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1.
Social Media Metrics For Dummies / by Poston, Leslie. Publication: New Delhi : John Wiley India , 2012 . 306p. ; 25cm. Date: 2012 Availability: Items available: Pearl Academy Delhi [658.872 POS] (1),
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2.
Social media marketing for dummies / by Singh, Shiv. Publication: New Delhi : Wiley, 2012 . xviii, 390 p. : 25cm. Date: 2012 Availability: No items available: Withdrawn (1),
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3.
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30-minute social media marketing step-by-step techniques to spread the word about your business fast and free / by Gunelius, Susan. Publication: New York : McGraw-Hill, 2010 . 1 online resource (ix, 260 p.) : Date: 2010 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
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4.
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New Rules of Marketing & PR by Scott, David Meerman. Publication: New York : John Wiley & Sons, 2011 . 1 online resource (401 p.) , Description based upon print version of record. Date: 2011 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
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5.
The end of shops : social buying and the battle for the customer / by Molenaar, Cor. Publication: Farnham, Surrey, England : | Burlington, VT : | Farnham ; Gower, 2013 . 198 p. ; 25 cm. Date: 2013 Availability: Items available: Pearl Academy Delhi [658.872 MOL] (1),
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6.
The 22 immutable laws of branding : how to build a product or service into a world-class brand by Ries, Al. Publication: New York : HarperBusiness, 2002 . xvi, 255 p. : , "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." | Includes index. 24 cm. Date: 2002 Availability: No items available: Withdrawn (1),
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7.
E-retailing / by Dennis, Charles Publication: London ; | New York : Routledge, 2004 . xvii, 295 p. : 25 cm. Date: 2004 Availability: Items available: Pearl Academy Delhi [658.872 DEN] (1),
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8.
DigiMarketing : the essential guide to new media & digital marketing by Wertime, Kent. Publication: Singapore ; | Hoboken, NJ : John Wiley & Sons (Asia), 2008 . xiv, 406 p. : 24 cm. Date: 2008 Availability: Items available: Pearl Academy Delhi [658.872 WER] (1), Pearl Academy Mumbai On Display [658.8 WER] (1),
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9.
Social media intelligence by Moe, Wendy. Publication: New Delhi: Cambridge 2014 . x, 194 pages : 23 cm Date: 2014 Availability: Items available: Pearl Academy Delhi [302.23 MOE] (1),
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10.
Crush it! : why now is the time to cash in on your passion by Vaynerchuk, Gary. Publication: [New York] : HarperStudio, 2009 . x, 142 p. ; 22 cm. Date: 2009 Availability: Items available: Pearl Academy Delhi [650.1 VAY] (1),
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11.
Small business online marketing handbook : converting online conversations to offline sales by Tsai, Annie, Publication: New Delhi: Wiley, 2013 . x, 182 pages ; , Includes index. 24 cm Date: 2013 Availability: Items available: Pearl Academy Delhi [658.872 TSA] (1),
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12.
Best digital marketing campaigns in the world II by Ryan, Damian. Publication: UK: Kogan Page, 2014 . xii, 253 pages : , Includes index. 24 cm Date: 2014 Availability: Items available: Pearl Academy Delhi [658.872 RYA] (1),
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13.
Understanding digital marketing : marketing strategies for engaging the digital generation by Ryan, Damian. Publication: UK: Kogan Page, 2014 . xx, 409 pages : , Includes index. 23 cm Date: 2014 Availability: No items available: Withdrawn (1),
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14.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement by Rowles, Daniel. Publication: U.K: Kogan Page, 2014 . xi, 220 pages : 24 cm Date: 2014 Availability: Items available: Pearl Academy Delhi [658.827 ROW ] (1),
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15.
Launch : an Internet millionaire's secret formula to sell almost anything online, build a business you love, and live the life of your dreams by Walker, Jeff Publication: London: CBS 2014 . xvi, 189 pages : 23 cm Date: 2014 Availability: Items available: Pearl Academy Delhi [658.11 WAL] (1), Pearl Academy Mumbai - AICTE On Display [658.11 WAL] (1),
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16.
Digital marketing : a practical approach by Charlesworth, Alan, Publication: N.Y: Routledge, 2014 . xxiii, 342 pages ; , Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann. 26 cm Date: 2014 Availability: Items available: Pearl Academy Delhi - AICTE On Display [658.872 CHA] (1),
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17.
Online consumer behavior : theory and research in social media, advertising, and e-tail by Close, Angeline Publication: New York Routledge 2012 . 401 , Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. Date: 2012 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
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18.
Online advertising and promotion : modern technologies for marketing by Hanafizadeh, Payam Publication: Hershey, PA IGI Global 2012 . 249 pages , 'This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics'--Provided by publisher. Date: 2012 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
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19.
Dotcom secrets : the underground playbook for growing your company online by Brunson, Russell Publication: New York: Morgan James, 2015 . xvii, 255 pages Date: 2015 Availability: Items available: Pearl Academy Delhi [658.827 BRU] (1),
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20.
Digital minds: 12 things every business needs to know about digital marketing by Monaghan, Dan Publication: Canada: WSI 2015 . xi, 249 pages Date: 2015 Availability: Items available: Pearl Academy Delhi [658.872 MON] (1),
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