Social Media Metrics For Dummies /

by Poston, Leslie.
Published by : John Wiley India , (New Delhi :) Physical details: 306p. ; 25cm. ISBN:9788126538720. Year: 2012
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Books Books Pearl Academy Delhi
658.872 POS (Browse shelf) Available NA8065

Chapter 9: Taking Metrics Off the ReservationChapter 10: Making Your Investment Accountable and COUNTable; Part IV: Keeping Your Finger on the Pulse of Living, Breathing Metrics; Chapter 11: Avoiding Metrics Bankruptcy: Simple Steps to Avoid Common Metrics Mistakes; Chapter 12: Making Metrics Work for Your Brand; Chapter 13: Using Branded Metrics for Business Success; Part V: Taking the Deep Dive into Advanced Metrics; Chapter 14: Mastering Metrics Moves; Chapter 15: Making Your Calls-to-Action Work for You; Chapter 16: Setting Goals for Winning the Metrics Game

Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analy

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