Pearl Academy catalog › Details for: E-retailing /

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E-retailing /

by Dennis, Charles

Additional authors: Fenech, Tino. | Merrilees, Bill.

Series: Routledge e-business series Published by : Routledge, (London ; | New York :) Physical details: xvii, 295 p. : ill. ; 25 cm. ISBN:0415311411; 041531142X (pbk.).

Subject(s): Internet marketing. | Electronic commerce. | Retail trade -- Computer network resources. | Teleshopping.

Year: 2004

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Item type	Current location	Call number	Status	Date due	Barcode
Gifted Books	Pearl Academy Delhi	658.872 DEN (Browse shelf)	Available		RB714

Includes bibliographical references and index.

Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail.

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