How to write a marketing plan /
by Westwood, John,
Series: Creating success series Edition statement:Fourth edition. Published by : Kogan Page, (New Delhi: ) Physical details: x, 172 pages : illustrations ; 23 cm ISBN:9780749467128. Year: 2013| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Pearl Academy Delhi - AICTE On Display | 658.802 WES (Browse shelf) | 1 | Available | Gifted from Delhi West | PDA331 |
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
There are no comments on this title.