Westwood, John, 1947-
How to write a marketing plan / John Westwood. - Fourth edition. - New Delhi: Kogan Page, 2013. - x, 172 pages : illustrations ; 23 cm - Creating success series .
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
9780749467128
Marketing--Management.
658.802 / WES
How to write a marketing plan / John Westwood. - Fourth edition. - New Delhi: Kogan Page, 2013. - x, 172 pages : illustrations ; 23 cm - Creating success series .
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
9780749467128
Marketing--Management.
658.802 / WES