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Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design by Lidwell, William Publication: Beverly, Mass Rockport Publishers 2010 . 273 pages , Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the'80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Date: 2010 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
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Universal principles of design / by Lidwell, William. Publication: Berverly, Mass. : Rockport, 2010 . 272 p. : , "125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design"--T.p. | "This edition published in 2010"--T.p. verso. 22 cm. Date: 2010 Availability: Items available: Pearl Academy Delhi (South) [745.403 LID] (2), Pearl Academy Mumbai On Display [745.403 LID] (1), Pearl Academy Bengaluru On Display [745.403 LID] (1),

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