Visual merchandising for fashion
by Bailey, Sarah
Published by : Bloomsbury Academic, (London :) Physical details: 192 p.; 23 cm. ISBN:9782940496129 (alk. paper). Year: 2014Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | Pearl Academy Delhi (South) | 746.920 BAI (Browse shelf) | Available | N2343 | |||
Books | Pearl Academy Delhi (South) | 746.920 BAI (Browse shelf) | Available | N2439 | |||
Books | Pearl Academy Delhi On Display | 746.920 BAI (Browse shelf) | Available | NA10145 | |||
Books | Pearl Academy Delhi | 746.920 BAI (Browse shelf) | 1 | Available | GBP-23.99 | NA8497 | |
Books | Pearl Academy Delhi | 746.920 BAI (Browse shelf) | 1 | Available | GBP-23.99 | NA8498 |
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746.92 ATK How to create your final collection : | 746.92 ATK How to create your final collection : | 746.92 ATT Fashion moulage technique : a step by step draping course : dresses, collars, drapes, knots, volumes, sleeves | 746.920 BAI Visual merchandising for fashion | 746.920 BAI Visual merchandising for fashion | 746.920 BAI Visual merchandising for fashion | 746.92 BAN Iconic Dresses : |
Includes bibliographical references and index.
Content Notes:
Visual merchandising and designing the customer experience -- Display basics -- Space planning principles -- Displaying merchandise -- Visual concept research and design -- The future of visual merchandising.
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
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