Silent selling : bes practices and effective strategies in visual merchandising
by Bell, Judy
Edition statement:4th Published by : Fairchild (New York) Physical details: xv, 430p 28cm ISBN:9781609011536. Year: 2012| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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Pearl Academy Delhi - AICTE On Display | 658.85 BEL (Browse shelf) | Available | Gifted from Delhi West | PDA713 |
Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.
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